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Special
Report by Paul Hancox
If you sell anything on the Internet, or are thinking of doing so, you
face two critical problems, which are these:
Let's say 2% of your visitors are currently buying from you... that
still leaves a huge 98%
of visitors not
buying from you.
And
most of those 98% will never tell you why... they'll just quietly leave
your site, never to return. Some of those 98% of visitors might have
purchased, except that...
- They didn't understand
the benefits, or
- You didn't handle their
objections strongly enough, or...
- Your product was more
than they could afford, or...
- They couldn't find the
answer to a question they had...
...
and so on. In other words, there could be a whole bunch of reasons why
they end up not buying from you (or subscribing, or whatever), but...
Problem #1: You don't know WHY
your visitors aren't buying from you...
...
and the bottom line is, you lose out on valuable
subscriptions, sales and profits
which could be used to grow your income and business.
However,
when you KNOW what your visitors are thinking (which I'll show you how
to do), and their reasons for
not buying, you can use that knowledge to massively boost your sales
and subscriptions.
Let me give you a specific example of what I mean:
Case Study #1 - A 420%
Increase In Conversions
John Taylor of AdTrackPro.com set up an exit pop-up on his
site,
which appeared only
when his visitors were about to leave. In it, he asked his
visitors why
they didn't sign up to his offering.
One lady made a simple comment - that she saw a box for a discount
code, and wondered how she could get a discount. She didn't want to pay
full price if there was a special offer. In the end, she
didn't buy because of it.
So John ran a test to see what would happen if he removed the
"discount
code" box - his
sign-ups jumped by 420%!
... all inspired by one
simple comment from a customer. |
So the solution to much higher sales seems remarkably
simple - just ask your visitors why they're not buying or subscribing!
However, there's the second problem...
Problem #2: Some visitors may
wish to remain anonymous...
Most Internet marketers and web businesses rarely ask
their visitors for any
feedback. Or they might put a "Contact
me" link at the bottom of their site, which is not actually asking for
anything.
And so so 98% of their visitors may come to
their site, and if they don't subscribe or buy, they leave - possibly
never to return.
Yet, like the lady who left John his feedback, there might have been
some
specific
reason for not buying or signing up - but you''ll never know
unless you ask!
However, here's the problem with just using a standard contact
form for feedback... not
everyone will want to use email. Their reasons might be...
(a)
They may not trust you enough yet. (Let's face it, if your
email box
contains spam, someone has misused your
email address at some point!)
(b)
They may not want to subscribe to anything, just to be
followed up
ad nauseum with marketing messages.
(c)
They may not have the time or inclination to write you a full
email. (People are lazy, and sometimes firing up their
email box, or
typing in their email address, is just
too much trouble!)
(d)
They may just want to remain anonymous - pure and simple.
(This is
especially true if they have something critical to say. It might hurt
your pride to hear it, but they may
have a valid point which could help
you improve your sales process, if only you knew!)
The secret "mind reading"
technique to increase your sales...
I've
been selling on the Internet since 1998, and it always frustrated me
that 98% of my visitors could leave without buying and without me ever knowing why.
So in 2003 I came up with a solution, called Feedback
Seeker™, a program that not only enables you
to "read the minds" of your visitors, but also to interact with them
automatically!
In a few moments I'll show how they have increased my sales, but let me
first explain how it works...
(1)
Your visitors can leave anonymous feedback - no email address is
required from them.
Now, it's true that you should try to "capture" your visitor's email
address, for later follow-up. However, the simple fact is: not everyone
who comes to your site will give you their email address,
for whatever
reason.
Feedback Seeker™
is for the portion of your visitors who choose
not
to give you their email address, but who still want to leave
you
quick feedback. (Perhaps you'll discover why
they didn't sign up or buy!) It's not a substitute for an
opt-in subscription system. Use these, by all means... but add a Feedback
Seeker™ to your site to cater for those who
don't subscribe, and you'll get to find out why they don't
subscribe!
Plus, your visitors may feel much more inclined to give you genuine,
honest feedback if they can do so anonymously
- after all, they are the
ones who perhaps didn't buy, or didn't subscribe! Their opinion is
absolutely invaluable, just like the lady who left a quick message to
John Taylor that led to a 420% increase in sign-ups.
In one campaign I conducted after I first started using a Feedback
Seeker, over 40% of my visitors left me feedback using it - far more feedback than I ever
got by email from first time visitors.
And you can ask for specific feedback at multiple points on
your site, so the feedback provided by your visitors can be
spontaneous, and give you an idea of what your visitors are thinking at the time.
Let me ask you a quick question. Can you understand the benefits of not requiring email? If not, please let me know what you're not sure about:
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(2)
The "thank you"
message remains part of your sales page.
After your visitors type their comment into a Feedback
Seeker™ form, the form is automatically
replaced with a "thank you" message of your choice, right at the same
spot in your sales letter!
So the "thank you" message becomes part of your sales letter, ensuring
that the continuity
of your sales message isn't broken.
Does this benefit make sense to you? If not, please let me know why not:
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(3)
Intelligent
Response - let your Feedback
Seeker™
respond intelligently!
You can set your Feedback
Seeker™ to respond differently, based on the
feedback given. You could use this powerful feature to automatically
answer any questions a visitor might have, or to deal with any
objections they might raise.
For
example, you could ask a visitor whether they understand a certain
feature. If they answer with things like "no", "I'm not sure" or
anything which indicates they don't understand, then you could
automatically
respond with more information for them!
At last, sales pages can become truly
interactive, and respond to your visitor's questions, concerns and
objections automatically, increasing the chance of making a sale or
clinching the subscription!
Can you see the benefit of the Intelligent Response feature? If not, please let me know why not:
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(4)
All feedback is
stored for you.
Each message is stored by the Feedback
Seeker™ program, and all messages
from each form
are instantly available
for you to read on a single
page from within the script's Admin Panel.
Let's face it, if just 10% of your visitors leave you feedback (and
with a little ingenuity you could probably achieve a much better
percentage
than that!), at 100 visitors a day that's 10 feedback messages, which
you can view all at once. You can then choose to keep these messages
forever, or delete them - it's entirely up to you!
Does the idea of having this feedback stored in one place, freeing up your email box, make sense to you? If not, please let me know why not:
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How you can use Feedback
Seeker™ to
increase your sales and profits...
Feedback
Seeker™ forms can be used in all kinds of ways to improve
your conversion rate, sales and profits. Here’s just a few
ideas:
- Put a Feedback
Seeker™
form on an exit pop-up, and as they leave your site ask them something
like, "Why didn’t you buy from us today?", "What would motivate you to
buy from us?" or "What could we do to improve our product?" This is what John Taylor did,
and one simple comment gave him the idea that led to a
420% boost in his sign-up rate!
- Ask your visitors why
they didn't buy or subscribe
from you today, then let your Feedback
Seeker™ deal with any objections they raise
- by tackling their objections automatically, you may win their
business.
- If you're offering a
free download, why not put the
download link in the "thank you" message of a Feedback
Seeker™ form, and require
your visitors to give you some feedback before you give
them the download link!
- Use it as a "coupon
code" system, where rewards,
bonuses or discounts are revealed if the correct key word or code is
entered.
- Let
your visitors interact with your sales letter by asking them questions
and enabling them to give their own answers. Or you could make a
statement and ask them if they agree or disagree, and why. Find out what's really on their
mind at the time!
- At the end of every
article you publish on your site,
use a Feedback
Seeker™ form to ask the question: "What did you think of
this article?" Find out
what they really
think!
- Use a Feedback
Seeker™ as a test.
Ask questions throughout your sales material to see if they
fully
understand what you’ve been talking about, and use the thank-you
message to reveal the correct answer. You can then use the feedback to
see how many people actually understand your material. You're probably losing sales if
your visitors don't understand what you're on about!
- Use them as a kind of
"suggestion box" for ideas on
how to improve, things you can test, etc. All it takes is one good
suggestion...
- Use them to enable
visitors, clients, employees etc.
to complain anonymously. Using
this feedback you could turn the weakest points of your business into
your strongest ones, and massively boost sales and profitability!
Listen to those who don't,
or lose
out!
Everyone who isn’t
using a Feedback
Seeker™ on their site is practically ignoring this part
of their audience (the ones who didn't buy or subscribe), who are
usually in the majority. And
it's this part of your audience that you should be trying to win over!
I want you to fully understand the
power of this method of getting feedback. If you can get just 10% of
your visitors to leave you feedback, at 100 visitors a day and 10
feedback messages, that’s 10
more insights into your visitor’s mind
that you didn’t have before.
Testing can tell
you which version of a sales letter is pulling best, but only feedback can tell
you why -
and give you the best ideas to test.
And with the Intelligent Response feature, you have the chance of
winning over a
hesitant customer!
Start gathering feedback now, and
watch your profits soar...
Feedback
Seeker™ 3.0 is a program that you install on your site. It
requires PHP 4.3 or higher, which is available on virtually all web
hosts. (A database is not
required).
Full instructions on how to install the program are provided, along
with 90 days of technical support.
You
may install this program on an unlimited number of domains which you
own, although technical support is provided for up to 3 sites.
You
are also protected by my 8 week personal guarantee. If you find the
program isn't for you within 8 weeks of purchase, then email me for a
full refund. All I ask is that you remove the program from your servers.
Are you still hesitant or have a question?
If you're hesitant to purchase for whatever reason, or you have a question before you buy, I'd love to know what's on your mind, but I won't know unless I ask! Please could you tell me why you're hesitant, or what your question is:
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If you have any questions before your purchase (or even after!), don't
hesitate to send me an email. Just use the "Contact" link at the
bottom. (You can also check the Frequently
Asked Questions page first to see if your question has
already been answered.)
Sincerely,
Paul Hancox
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